Audio Books – What’s Hot for 2006?

2006 is already here and many ask me what we should expect of the emerging interesting market of Audio Books. Audio books have been here for over 20 years and they have become so popular in the last couple of years but yet I claim that the audio books revolution has just begun.

Find out the hot trends in the audio books market for 2006:

1. Less audio books on CD and cassettes and more downloadable audio books – MP3 audio books and other formats of digital audio books will become cheaper and more reachable, While audio books on CD and books on tape are much less convenient and user friendly. The amount of podcast listeners who download audio books from the internet to listen on their mobile devices such as iPod will rise significantly.

2. Audio book rental services will become the most common method of listening to audio books – Similar to the DVD market, most audio book listeners will prefer renting audio books instead of buying them. This trend will be the strongest for downloadable audio books but also true for audio books on CD and books on tape.

3. Free audio books – More online audio book services will offer low cost and free audio books by free trials and special sales.

4. Audio books will invade Europe – While the audio book market in the United kingdom is developed and have reached a turnover of 124$ million in 2004, The market in Germany is constantly rising and have already reached a turnover of 120$ million in 2005. The audio book market in the whole continent is expected to rise in about 20% during 2006.

Sony has also recognized the emerging market of digital audio books and has recently announced of a new audio book mobile player. The new product will let the users store and listen to digital audio books and is predicted to gain the same popularity as the “iPod”.

Audio books will be a part of everyone’s life. Join the audio book revolution!

Web Audio, The Top Of The Wave

You can now put audio anywhere that you can put html
code or even just a link to your .mp3 file will work.

So many uses, so many options. You have to admit, it’s
really starting to show up everywhere. Don’t be left
behind. The internet is changing so rapidly that,
you’re either on top of the wave or you’re just
floating around aimlessly.

Here is just some of the things you can do with
audio…

Audio Ads/Audio Website: If you have a website selling
anything, you can add audio, with or without audio
buttons showing, right in your sales letter. You’ve
probably heard that people remember a whole lot more
of what they hear on the internet opposed to what they
read and that it even increases your credibility when
people can put a voice to the person trying to sell
them something.

Audio Testimonials: Now you can add a whole lot more
credibility to your website by getting some of your
satisfied customers to give you an audio testimonial
and put them right on your sales page so everyone who
visits your site can hear how great your product works
for others.

Audio Email/Postcards: It’s not so uncommon anymore to
receive audio Email/Postcards. Earlier this month I
even sent one to my sister with myself and my wife
singing Happy Birthday. I even thought about spending
more time on this singing/recording thing, but my
sister suggested that I steer away from that idea and
keep doing what I’m doing now. Not sure why she said
that, but I guess I should take her advise, she has a
pretty good head on her shoulders.

Audio Newsletters: You can send your newsletters with
audio or send an email with a link to your audio
newsletter on your website. It’s just so much more
convenient for your readers to listen more and read
less. The more convenient it is for them, the better
it is for you.

Audio Auctions: Audio is showing up on auctions now. I
must admit, when I click on an auction and someone
starts talking to me, it does get my attention.

Audio Ebooks: Looking for a niche to get into? Audio
ebooks are a natural. I’m not suggesting that you
replace a childs mother with a computer, but imagine
settling your child down for a nap and hitting the
start button on your computer so your child could hear
an audio ebook of some classic fairy tales. And that’s
just one example. So many topics, so many categories,
so many ways to go.

Audio Courses: Produce professional audio courses on
any topic. Make a series of them, step1, step2, step3,
etc. Put it on your website and include graphics and
screen shots. Again, so many topics, so many
categories, so many ways to go.

You can also put your sermon, song, speech, or stories
on your website, message boards, blogs or anywhere
else that you can put a few lines of html code or even
just a link to an .mp3 file.

Remember, It’s Fast, It’s Easy and It’s Fun.

Again, don’t be left behind. The internet is changing
so rapidly that, you’re either on top of the wave or
your just floating around aimlessly.

One last thing, I’m not sure if you’ve noticed, but
most all the big name internet marketers are using
audio in one form or another. That tells me that it’s
working.

Audio Internet Marketing – Seven Top Ways Audio Can Influence Purchases

Adding audio to your websites and blog is a great way to increase the content your offer visitors. Audio provides a new communication strategy that broadens your product offerings and marketing tools and motivates purchases. Here are seven top ways audio can help to motivate purchases as an internet marketing tool.

Audio in Internet Marketing

1. Audio is one of the best ways to let people you may never meet in person get to know your personality. This is one of your biggest assets as the owner of a small business and audio makes it extremely easy to communicate your personality to your audience and target market group. By listening to you, people can come to like you as a person. Psychology shows that people will be more likely to purchase from you as a result. Use audio messages to connect with your audience and influence them to get to know and like you. Even a simple welcome message is a great start.

2. Audio helps promote you as an expert in your field. People buy from people or companies they consider to be an authority or expert in the industry. Audio is an exceptional tool for you to use to demonstrate your authority on your niche topic as it lets you provide extended information in a short period of time. Even 5 minutes of hearing you speak with authority has a lot of impact. Produce how to audio messages, interviews and lessons as tools to demonstrate your authority on a topic.

3. Audio Adds Proof. People often make purchasing decisions based on the opinions of others. This is called using social proof. This opinion is particularly important if those “others” are people your target market respects, admires, or desire to be like. Easily tap into this social proof trigger by interviewing experts in your field and posting audio testimonials on your website.

4. Audio is easy to produce. Nothing beats the ease of producing an audio product. You can use free audio software such as Audacity or purchase audio recording software to use. Normally all you need is a good microphone that hooks right into your computer to start recording audios. You can write out a script or talk about what you know without one. An audio can be completed in a few minutes and uploaded to your website for your target group to hear.

5. Audio is versatile. You can easily take the audio you produce and create other information products. Get the audio transcribed and you can have an ebook, book or home study program. That means, you do the audio once and recreate it into many different, effective formats. Learning to work with audio is a valuable tool in this modern business world.

6. Audio is transportable. Because you can download an audio file to an ipod or other portable device, it remains one of the most popular ways to share information. Being able to transport the audio to other areas makes it highly convenient. Being able to listen to recordings at will when it’s convenient increases the audience base.

7. Audio is Comforting. People love to recognize a voice. Don’t you enjoy hearing the voice of your favorite person on the telephone? What about hearing an actor in the distance; doesn’t that peak your interest? The same goes when people start to get accustomed to your voice. Hearing a familiar voice can be very comforting to people. Let people get to know you through your audios and you create a fan base, while developing and growing your business opportunities.

Expand your internet marketing possibilities and tools by exploring the dynamics of using audio. You can upload audio to websites, blogs and social networking sites with ease. Audio can easily be expanded into audio programs, information products and other radio shows.